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Graphic Designer and Visual Storytelling Advisor with expertise in digital/print media, omni-channel campaigns, and building brand recognition, who delivers design concepts and customer engagement. Ten years improving project workflow and collaborating on co-owned in-house design projects for companies leading their market space.

Project Management - Coordinate design and marketing teams on email, print, digital, and social media initiatives.
Graphic Design - Integrate trends, typography, and images to deliver targeted messages that connect with impact.
Print/Digital Media - Develop omni-channel marketing content, animation, responsive email campaigns, and videos.
Brand Development - Express client stories and value through materials, exhibits, and online platforms.
Communication - Collaborate across teams to improve message consistency, accuracy, and build audience loyalty.

Experience

Graphic Designer, BJ’s Wholesale Club Marlborough, MA 9/2020 - 9/2023
• Create marketing emails and graphics, and code landing pages for large scale retail multichannel campaigns.
• Led team of 3 designers and 2 writers in creation of Spring 2023 style guide, and presented result to the company
• Designed retail signage, social media ads, and a poster that aided in closing $3M difference in projected sales.
• Developed omni-channel graphics for 2x Perks promotion, html5 banner ads, and e-mail marketing campaigns.
• Collaborated with creative services, art directors, senior writers, project managers, and proofreaders.
• Recognized by CMO and CCO for rapid revision and successful Black Friday email visual strategy pivot.
• Completed initial contract goals early, tripled original contract duration, and promoted to full-time.

Designer II, Mystic Stamp Company Camden, NY 12/2018 - 3/2020
Designer I 10/2015 - 12/2018
• Design print, email, website graphics, and digital marketing projects for America’s leading stamp dealer.
• Improve visual storytelling for direct mail campaigns for 50K customers, increasing engagement and retention.
• Coordinate across marketing, design, and IT to develop brand style guide, 156-page catalog, and magazine ads.
• Edited YouTube product unboxing video resulting in “sold out” inventory, and new video strategy with approval.
• Prepared print and pre-press, and worked with vendors through production process to ensure quality/accuracy.
• Improved A/B split-testing campaigns and new customer acquisition, and enforced brand standards to >98%.
• Created digital graphics and print assets, and maintained 450K+ image and marketing campaign libraries.
• Reduced completion time of product-heavy pages and high-value customer welcome package by 50%+.
• Trained teams on Adobe InDesign, Photoshop, InCopy, RoboHead, and process efficiency.

Graphic Designer, Biospherix Parish, NY 2/2012 - 10/2015
• Directed all digital and print graphic design at leading biomedical hypoxia equipment manufacturer.
• Advised CEO on company story expression, and created visual identity, unified materials, and exhibits.
• Developed infographics and Photoshop mock-ups to simply explain complex research ideas and machine use.
• Developed PowerPoint decks and assets for CEO, webinars, and B2B promotional partnership presentations.
• Designed animated web ads, social media content, trade show/conference signage, invitations, and flyers.
• Assisted project teams on improving product interface user-experience and redesign of primary website.
• Designed, shot, edited, and produced client instructional videos, reducing customer service calls.

Education

Bachelor of Fine Arts in Graphic Design
Minor in Art History
State University of New York at Oswego - 2011